In the boundless ocean of digital media, making a mark and distinguishing oneself can seem like an impossible task. Yet, there are those who, armed with innovation and an intricate understanding of ...

I’m three months clean of TikTok. I’m one week clean of Instagram Reels. I’m five hours clean of YouTube Shorts. It was a Sunday afternoon like any other. I was lounging on my futon, scrolling on ...

Nowadays, personal branding has become more important than ever before in our fast-paced digital world. Thanks to social media and the internet, individuals have a chance to create their own platforms ...

YouTube and TikTok, and other social platforms, have rapidly grabbed consumers’ attention, taking an even-greater share of consumer video viewership. Where's the investment? By Paul Pastor The ...

LONDON—Short-form content is growing in popularity among viewers and content producers, including broadcasters. Ampere Analysis indicates that the U.K.’s BBC and Channel 4 are two of the first major ...

Yesterday a Deloitte Report outlined the value ABC brings to the economy and creative sector. But managing director Hugh Marks, who recently referred to change to legacy shows for newer formats, was ...

I didn’t have to read HubSpot’s 2025 State of Marketing report or the LinkedIn 2024 Benchmarks Report to know that short-form video content was the top content type used in marketing in 2024 and is ...

Short-form content makes up 11 per cent of upcoming VoD commissions, Ampere Analysis has found. The report suggested that Snapchat, Facebook Watch and Quibi are spearheading a boom in short-form ...

In APAC, a renowned mobile-first region, the popularity of short-form, mobile-friendly video content has skyrocketed in recent years. Considered easily digestible, immersive and engaging, more ...

CEO Josh D'Amaro said the company will continue to invest in existing franchises, as well as work to "take creative risks to build brand new ones." ...