A cereal box that plays a video tutorial on making breakfast. A wine label that tells the story of its vineyard. A snack wrapper that launches a game on your phone. These aren’t scenes from a ...

From QR codes to RFID and NFC, connected packaging is transforming everyday products into tools for traceability, trust and ...

Most smart packaging is a gimmick. KitKat just turned its 70-year-old "Have a Break" slogan into a Faraday cage that completely silences your phone.

Smart packaging is often referred to in the context of Industry 4.0 as manufacturers take advantage of the new integration of digital capabilities with artificial intelligence, machine learning, ...

A shopper picks your brand’s shampoo off the shelf at Target. Pays. Walks out. The sale is complete, but what happens next is invisible to your brand. Target knows who bought it because the purchase ...

Plastics manufacturers and processors now have access to smart packaging technology that promises to shift the tide of the industry's sustainability efforts. Radio-frequency identification (RFID) is a ...

Packaging is no longer just a protective shell—it’s becoming a powerful driver of engagement, data collection, and revenue. By integrating digital features like QR codes, NFC tags, and interactive ...