Henry Hoenig has three decades of journalism experience as a news and economics editor in the U.S. and Asia, handling coverage of global commodity markets and Asian equity markets. He previously ...

Google Ads advertisers who measure store visits can now utilize a “New vs Returning” segmentation. The new segmentation is designed to help advertisers better understand how many store visits come ...

Wal-Mart Stores has begun a store segmentation process that will tailor merchandise to a store’s local consumer base. At the same time, Wal-Mart tweaks its in-store network, Wal-Mart TV, to run ...