Doug Bonderud is an award-winning writer capable of bridging the gap between complex and conversational across technology, innovation and the human condition. Consumer attention is shifting. Brick-and ...

Oh great, another screen I need to market on, said no brand manager ever. And yet 2023 may be remembered by C-suite marketing teams everywhere as the year when the not-very-exciting category of ...

In-store experiences have always been a strong driver of revenue for brands. Research from a First Insight report found that 71% of shoppers spent $50 or more when shopping in-store than online.

Every interaction between a consumer and a brand is part of the overall retail experience. This could be a billboard or advertisement on the street, the look and feel of a storefront design, or the ...

Large signs with flashing lights, clever electric signs with moving graphics and ads that identify a store by brand or content are important. But there were no electric signs before Edison invented ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More During the first two months of the pandemic, there were several questions ...