The retailer sees a potential edge for itself by hooking new parents, and keeping them coming back as their kids get older.

Target is refreshing its baby category as part of a broader effort to offer better products and more convenience to compete ...

New parents can find Black Friday deals on essential baby items like diapers, clothes, and high chairs. Walmart is offering 20% off a Pampers diaper and wipe combination pack. Target's Cloud Island ...

Target is cutting prices on thousands of food and household items as it works to reverse its sales slump under its new chief executive. The retail giant specifically will slash the cost of 3,000 items ...