Several cereal brands are prepared for Target's pivot to only selling artificial dye-free cereal. General Mills, Kellogg's ...

Target says that by the end of May, all cereal sold in its stores and online will be made without certified synthetic colors. The retailer says it worked with national and owned-brand partners to ...

Target shoppers will soon start to notice a huge change in the grocery section, as the Minneapolis-based company announced Friday it will only carry cereals without synthetic colors moving forward.

Target will only sell cereals without synthetic colors by the end of May. This change aligns with consumer demand for healthier options, the Minneapolis-based retailer says. Target's initiative is ...

Target is changing its cereal aisle in a major way, and it's all about prioritizing healthier options for shoppers. The retailer is making an "industry-leading move" as one of the first national ...

The cereal aisle is about to look the same… and be a little different. Target announced that by the end of May, it will only carry cereals made without certified synthetic colors—both in stores and ...