Henry Hoenig has three decades of journalism experience as a news and economics editor in the U.S. and Asia, handling coverage of global commodity markets and Asian equity markets. He previously ...

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly—yet often overlooked. So, over the course of my biweekly ...

In this second part of two-part series, Maggie Miller address the question that many law firm leaders raise once they’ve ...

AI-powered customer segmentation is transforming how brands connect with their audiences, moving beyond static demographics to real-time, behavior-driven insights. By unifying data across systems and ...

In today’s competitive market, companies must rethink how they connect with customers. Market segmentation—the practice of dividing a broad market into subgroups based onshared characteristics—has ...

GapMaps has announced a new strategic global partnership with UK-based data specialists Panolytica, providing businesses with ...

Marketing 101 is all about a little thing called "segmentation." It’s not enough to say you sell your product to humans. You need to know as much about those humans as you possibly can. Specifically, ...

Synchronizing sales and marketing around a unified, customer-centric approach is essential for pharmaceutical companies ...