Target is taking an unusual approach for the holidays, running two distinct marketing campaigns for the first time. The strategy was informed by consumer insights that revealed many people believe the ...

Target is taking a fresh approach to promoting its latest design partnership, shifting away from studio-shot imagery and embracing social-first marketing, Marketing Dive can exclusively share. The ...

Many students only recently heard the final bell ring, but marketers are already ramping up activity for the back-to-school season. Target on Monday unveiled two new campaigns targeted at different ...

Target has unveiled a second holiday marketing campaign, introducing a fictional store team member named Kris, who acts as a modernized take on a Christmas icon, per details shared with sister ...