TransUnion's analysis reveals targeted marketing can amplify return on ad spend, with optimal audience traits yielding significant performance gains. TransUnion's latest analysis highlights how ...

Wired: contextual targeting that uses emotion-based signals. On Friday, Business Insider (BI) released a new targeting tool called SAGA reACT that analyzes the sentiment associated with its content ...

Data-privacy scores are slowly making their way into media-buying strategies, but many data providers, publishers, platforms and brands have not kept up with the growing list of U.S. state level ...

When you are launching a company or a brand, you would have to worry about creating a strong brand image. The creation of a logo is the first step towards creating a brand image because the logo is ...

Conversational interactions that create dialogue between a consumer and chatbot or AI agent strengthen intent signals, and analysis behind the sequence of words becomes the next phase in audience ...