This story is part of a series on the current progression in Regenerative Medicine. This piece is part of a series dedicated to the eye and improvements in restoring vision. In 1999, I defined ...

A head-scratching optical illusion challenges the perception of color and how the brain plays tricks on us. In an image created by the UK contact lens vendor Lenstore, a series of lilac letters ...

A new test called "Is my blue your blue?" reveals how different -- or similar -- your color perceptions are compared to everyone else. First there was “the dress,” then there was the sneakers, now ...

Neuroscientists and designers are reframing color as a subjective brain-constructed experience rather than a fixed external reality. This shift is influencing 2026 design trends, where color choices ...

From the physics of light to the psychology of style, color influences how we see the world and ourselves. Scientists are redefining how we measure and understand color perception, while culture and ...

People love the rainbow of ROYGBIV colors: red, orange, yellow, green, blue, indigo and violet. Human eyes perceive visible light as this array of colors. You may notice that some colors you can ...

Technology used by UC Berkeley researchers to see a new color may allow for development of new ways to see and research eye diseases. The machine, dubbed Oz, was previously used to shoot lasers into ...

Color perception seems self-evident. Red, green, blue, yellow, pink and violet seem obvious to most people, but between dark red, blood red and scarlet, the nuances are more subtle. Lightspark Design ...

A project to improve data visualization ended up overturning a century-old model of color space that underpins industry standards for color everywhere from digital displays to paint. The opportunity ...