Apple Pulls the Plug on Tim Cook’s Biggest Flop

It’s rare for Apple to enter an entirely new market segment. When Vision Pro launched in early 2024, the demand for VR ...

I don't know if Vision Pro is dead but it is still the most sophisticated hardware Apple ever built

Will it survive the new leadership ...

Apple Vision Pro is looking like a pretty lonely product

Where are the apps for the Apple Vision Pro, the $3,500 headset Apple introduced early this year?

John Ternus explains what he thinks of Apple Vision Pro

An interview last week with Apple SVPs John Ternus and Greg Joswiak includes the incoming CEO’s thoughts on the Vision Pro.
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5 Most Iconic Apple Products Released During Tim Cook’s Leadership

Overview: AirPods launched in 2016 and became essential for wireless audio, connecting smoothly with Apple devices and ...

How Tim Cook's strategic brilliance redefined Apple beyond Steve Jobs era

Tim Cook ushered Apple into its most profitable era. His strategic approach, market pragmatism, and risk appetite pushed the ...

What Tim Cook built

On the latest episode of Equity, we discuss how Apple has changed since Cook became CEO in 2011, and what challenges incoming CEO John Ternus will be facing.

Tim Cook's Next Act: Apple's Diplomat-In-Chief

Tim Cook’s shift to Executive Chairman recasts him as Apple’s global diplomat, steering geopolitics while new CEO John Ternus ...