"It's an education campaign, telling people not to judge just by appearance," said managing director Piti Leelerdphun. A 60-second TVC that spearheads the campaign shows an African man helping to ...

This will eventually be cut to 15-second spots, and run to year-end. "From the beginning, people have told us about their problems with the colour, and asked us to change it," Piti said. "But it's a ...