The new brand represents an entangled, messy cultural identity filled with “often fraught history” – but through clever abstractions and inspired Arabic scripts, breathes hope into political upheaval.

The market for artificial intelligence services is expected to reach $609 billion by 2028 with a five-year CAGR of 21.4% (USD). Growth will be driven by new generative AI capabilities and traditional ...

The update places strong emphasis on typography. Lacoste has unveiled a refreshed visual identity designed to modernise its ...

I caught up with Nils Leonard (co-founder of Uncommon) about the "magic trick" that makes the branding so special.

Behind the scenes of Lacoste's revival of its new visual identity with the "Life is a Beautiful Sport" campaign.

A company’s brand can be as valuable – if not more so – than the products and services it offers. Just take a look at the 2017 brand valuation rankings published by global brand consultancy Interbrand ...

BrewDog has long prided itself on being a bit of a renegade in the world of brands – from its grabby ads to making a renewed case for alcohol-free beer (including the world’s first alcohol-free bar in ...

Every successful brand has a clearly defined visual identity outlined in something like a brand book or brand guidelines. In order to be truly useful to your marketing department and your company as a ...

Making projects look their best. Brand identity is the visual representation of Case Western Reserve University—the tangible elements that make our brand recognizable and reinforce our core values and ...

Pentagram partner Dominic Lippa has produced his 11th consecutive identity for the London Design Festival, using red neon letters. Taking influence from the "uniqueness of London's unlikely urban ...