The last time Texas Tech University changed its signature word mark, Apple was still two years away from releasing its first iPhone and YouTube had just launched. Technology and communication have ...

The update places strong emphasis on typography. Lacoste has unveiled a refreshed visual identity designed to modernise its ...

Supporting brands, affiliated partnerships and associated initiatives have very distinct business operations and relationships to the university, which helps to determine how to visually represent the ...

New logo and design system launched today reflect the Frank Lloyd Wright Building Conservancy's role in protecting every building designed by Frank Lloyd Wright and supporting the community that ...

Pepsi announced it will be unveiling a new logo and visual identity system for the first time in 14 years. The iconic global brand is set to reveal its new look in North America this fall and globally ...

A new, refreshed brand has been unveiled for the University of Alabama at Birmingham. The recently launched visual identity system reflects the dynamic growth, commitment to excellence and bold vision ...

Here, you can download the Pratt Institute Identity Guidelines as a PDF, or request individual identity elements or templates to use in a project. Choose one of the options below to get started. Pratt ...

Brandeis University promotes and protects its reputation and image by ensuring the proper use of its name and trademarks. Our partnership with the Collegiate Licensing Company (CLC) gives the ...

A cohesive visual identity is the cornerstone of a strong institutional brand, crucial for standing out. Consistent branding across all mediums builds trust, recognition, and preserves the integrity ...

I caught up with Nils Leonard (co-founder of Uncommon) about the "magic trick" that makes the branding so special.