Sign up for the daily CJR newsletter. “You say EE-ther, and I say EYE-ther,” Fred Astaire sang to Ginger Rogers. One modern equivalent is “You say JIF and I say ...

Steve Wilhite, created of the Graphics Interchange Format (GIF), yesterday announced that he was annoyed that people failed to pronounce the name of the file format correctly. Speaking to the New York ...

Those short, animated loops that have captivated the Web for decades? They’re pronounced like a brand of peanut butter. Steve Wilhite created the Graphics Interchange Format, or GIF, while working for ...

Stephen Wilhite, the man widely credited as being the creator of the Graphics Interchange Format image, better known as the gif, has died at the age of 74. Wilhite’s wife Kathleen has been confirming ...