Once upon a time in a dark, foreboding land called B2B, a number of very special people were scorned for different ways of thinking. Those people were the wordsmiths, the creatives, the videographers: ...

In recent years, video marketing exploded in popularity and proved how valuable it can be in the B2B sphere. According to statistics, 70% of marketers in 2021 believe that videos showed a positive ROI ...

Video marketing has been a major channel for B2C in terms of growing its customer base and improving engagement. Now, with more businesses taking notice of its success, the adoption rate among B2B is ...

Marketers from across the country (and even further) came together at the B2B Marketing Awards to recognise those who pulled off some of the best B2B campaigns of year. To find out why they won, we ...

Kathy Floam-Greenspan is the President of Pomerantz Marketing, a full-service B2B agency supporting regional, national and global SMBs. Almost one-third of Americans say they are online “almost ...

Get the key findings from a recent survey of 300 enterprise-level B2B buyers on how they use video to inform purchasing decisions. When it comes to engaging and converting B2B buyers, video is an ...

In the latest episode of the SaaS CMO Circle podcast, top marketing thinkers from LinkedIn and Zoho reveal how B2B video content is engaging buyers and helping to close deals in ways that traditional ...

General consumers make up the largest audience for video marketing, yet business-to-business (B2B) marketing appeals to more targeted audiences built on higher engagement and acquisition stakes. Cisco ...

In the business world, video marketing has emerged as a potent and dependable tool for creating awareness and for engaging and educating prospects. Even in B2B marketing, videos can play a pivotal ...

Analysts and researchers have been saying it for years: Video is the future of B2B content marketing. And in 2021, that projection still holds up. Marketers across all segments are realizing the ...