Sends-to-reach ratio is a crucial ranking factor on Instagram. Instagram aims to promote content that users actively share with others. Creating shareable content can potentially improve reach and ...

Instagram’s 2026 algorithm update reduces the reach of reposted content, extending earlier penalties on Reels to include photos and carousels. The platform is shifting toward rewarding original ...

Instagram has altered its core recommendations algorithm, extending its originality guidelines to discourage aggregators from reposting others' content across a wider variety of display formats.

Instagram has rolled out a major 2026 algorithm update that sharply reduces the reach of reposted content across photos, videos, and carousels, prioritizing original creators in Explore and ...

Meta is once again going after revamping Instagram's recommendation algorithm to boost original content and penalize accounts ...

In 2025, the Instagram algorithm has become more advanced than ever, using artificial intelligence and machine learning to decide what content users see in their Feeds, Reels, Stories, Explore pages, ...