PubMatic has run more than 30 fully autonomous, end-to-end agentic campaigns through the SSP’s AgenticOS platform, in addition to more than 1,000 direct publisher deals. TTD confirmed that this CTV ...

There’s MMM and MTA, but no single ad measurement works for brands with multiple points of sale. On Tuesday, Northbeam launched an incrementality tool to complete what it calls “the trifecta of ...

Okay, so you will have to read the article in the bottom, but it is pretty simple. The clever lady of the article "Are there only three superhero stories?", make a good point. She writes in the ...

One year, four stories, and twelve issues later, Batman’s most haunting storyline in years has reached its end. The lauded miniseries Batman: Dark Patterns concluded with its twelfth issue, and the ...