This article originally appeared in the February 2024 issue of Security Business magazine. Don’t forget to mention Security Business magazine on LinkedIn and @SecBusinessMag on Twitter if you share it ...

Marketing often feels like a guessing game—especially for owners of small to medium-size businesses who don’t have a large, specialized team. I’ve watched many talented entrepreneurs rely on “random ...

When it comes to customer happiness, it often greatly depends on the entire customer experience, from finding a brand online, browsing their social media, shopping in their store and interacting with ...

In 2019, marketers who used three or more channels in any one campaign earned a 287% higher purchase rate than those who opted for a single-channel campaign. However, in my experience, the true ...

Discover effective mobile marketing strategies using SMS, apps, and location-based services to target audiences on ...

Multichannel marketing remains a key to campaign success. However, as consumers’ attention continues to fracture, knowing which channels to utilize has grown increasingly complicated. Creating an ...

For most of the last decade, marketing culture was obsessed with virality. Every brand wanted ‘the moment.’ The breakout campaign. The clever tweet. The short video that racks up millions of views ...

B2B brands need to communicate a consistent message when marketing across a range of platforms. Emily Hill, MD of content agency Write My Site, provides top tips to avoid diluting the message B2B ...

Multi-Brand Expansion Introduces Specialized Marketing Ecosystems for Legal, Real Estate, FinTech, and Home Services ...