Customer feedback is the key to evaluating and improving your business operations, especially in the service industry. Few methods of getting responses from customers are better than a survey.

I’ve been digging into customer service books over the past couple years, and it never ceases to amaze me how many companies just don’t get customer service right. And just how easy it is to get right ...

You can create a Google Form via the Google Forms site, Google Drive, Google Sheets, or your mobile device. You can edit your form after sending it, including adding things like images and videos.

Google Forms is a widely-used tool for gathering information, and the addition of conditional logic improves its capabilities significantly. By dynamically tailoring the flow of questions based on ...