ESPN this week officially opened its new ESPN Innovation Lab at Disney World in Orlando. The lab, which will be housed at the soon-to-be-renamed ESPN Wide World of Sports Complex at Disney World, will ...

ESPN Research announced the results of a “Valuing Video” study from the ESPN Lab at the 4A’s Transformation conference. The study explores the impact and effectiveness of video advertising across TV, ...

Former “SportsCenter” anchor Michael Smith is leaving ESPN for a job with start-up Hollywood studio (co)laboratory. Smith will serve as chief content officer and executive vice president, and is one ...

ESPN’s studios and on-site setups are obviously always in use year-round, so the “WWL” has decided to create a testing lab at their headquarters at Disney’s Wide World of Sports. The “ESPN Innovation ...

ESPN and Full Sail University, an Orlando area school that specializes in entertainment, media & the arts, are collaborating on a research and development lab. By Carolyn Giardina Tech Editor ESPN and ...

Disney World and ESPN are building a media research facility at the Wide World of Sports complex in Orlando. The "ESPN Innovation Lab," will allow the cable-sports giant to test virtual graphics and ...

ESPN’s new Innovation Lab opened in October at the Disney Wide World of Sports Complex (to be rebranded as the ESPN Wide World of Sports next month) at Walt Disney World Resort. This is where ESPN’s ...

Michael Smith, a longtime ESPN commentator and host whose contract with the network just expired, has a new gig: He’s EVP and chief content officer of (co)laboratory — a new L.A. studio startup ...

3D has long been subject to myths and conjecture. There has been relatively little hard science studying viewer reaction to 3D images, and almost none specifically on 3D TV. This past summer, Disney ...