In a world where privacy regulations are tightening and third-party cookies are increasingly unreliable, first-party data has emerged as a cornerstone of modern marketing strategy. Yet, despite its ...

AI agents—capable of autonomous decision making and action—are emerging as transformative enterprise tools. While discussions about agentic AI often center on sophisticated algorithms and model ...

You’ve probably heard (dozens of times) by now that first-party data will be the key to post-third-party-cookie ad targeting. First-party data is data that is collected by a single entity via its ...

Head over to our on-demand library to view sessions from VB Transform 2023. Register Here Marketing has seen significant changes over the last decade. Most recently, the demise of third-party cookies ...

Learn how companies can adapt in a cookieless marketing environment through strategies like data clean rooms and data enrichment. The end of third-party cookies has introduced a different landscape ...

Soon, first-party data will reign supreme. Learn how you can source first-party data and leverage it in your personalization efforts. 2022 has seen a revival of interest and discussion around ...

You might have already heard something about first-party data. I think it’s something we’re going to start hearing about a lot more. What Is First-Party Data? First-party data is the information ...

CNET contributor Don Reisinger is a technology columnist who has covered everything from HDTVs to computers to Flowbee Haircut Systems. Besides his work with CNET, Don's work has been featured in a ...