A focus group is a marketing tool that companies use to find out how members of the public receive a product and how the product can be improved. During the focus group, a facilitator asks ...

Focus groups can be a useful tool for a small business to gauge the impact of a product before it hits the market or to examine public impressions of existing operations. Because focus groups have a ...

I recently dusted off my focus-group–moderator shoes in order to run a few sessions on behalf of a big client. As I was preparing, I found myself jotting down a quick script with ground rules to help ...

Frost Center coordinates college-wide survey and focus group research. The administration of surveys and focus groups at Hope College has increased significantly in recent years. In response to this ...

Focus groups are a fast and effective way to elicit information and perspectives from a variety of key informants simultaneously. In public health, it is often a standard research methodology that is ...

Gina Boedeker is the Founder and CEO of The Boedeker Group, a consumer insights and market research company. Focus groups are one of the most effective ways to hear directly from your customers, in ...

How can companies get a picture of what their customers want without relying solely on in-person or remote focus groups? The focus group traces its origins back to the mid-1940s. Its death has been ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. (Related post: How quantitative methods can supplement a qualitative approach ...