Doomsday losing IMAX screens to Dune: Part Three and dismissed Infinity Vision as a marketing gimmick on Disney's part.

IMAX brass doesn't believe Disney's recently announced "new format" Infinity Vision really adds anything for audiences.

Disney has announced Infinity Vision, a new premium theatrical format that will compete with IMAX, and we have some big questions about it.

Watching a highly anticipated blockbuster on a massive screen is a feeling you just cannot replicate on your living room couch. The Walt Disney Studios knows this, and they are doubling down on the ...

Don’t know your RPX and XD from your Prime and UltraAVX? Disney’s new Infinity Vision certification program is here to make ...

The Walt Disney Studios announced Infinity Vision, a new certification for premium large format theaters, per a press release. The studio developed the program in collaboration with global theatrical ...

The company announced the coming of 'Infinity Vision' with its September re-release of 'Avengers: Endgame,' building up to December's 'Avengers: Doomsday.' Reading time 2 minutes This winter, ...

With Avengers: Doomsday and Dune 3 vying for IMAX theaters during the same weekend, Disney lost out. Both films will premiere Dec. 18, 2026, but only Dune 3 will be receiving the full IMAX experience.

The Walt Disney Company has unveiled Infinity Vision, a new premium cinema certification designed to mark out theatres with the biggest screens, laser projection, and immersive audio. Officially, it’s ...

Disney has introduced 'Infinity Vision,' a premium large-format certification for theaters, debuting with a re-release of Avengers: Endgame to promote Avengers: Doomsday. The move follows IMAX's ...

The Russo Brothers and Kevin Feige did more than just reveal new footage of Avengers: Doomsday at this year’s CinemaCon in Las Vegas. They also announced an entirely new way to experience Disney’s ...