Business Week measures user engagement: number of comments per piece of content. It’s up to 34. Goal is 100 http://tr.im/xlfx » After ramping up external links ...
This paper explains how the BBC conducted research to evaluate the role of different emotions in content marketing, and shows that neuroscience technology plays an important role in measuring content ...
“In the fall, the BBC used software from CrowdEmotion to measure 5,000 people’s conscious and subconscious emotional responses to content marketing campaigns on BBC.com from clients like HSBC, ...
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