Master frameworks to launch, scale, and sustain products in competitive markets. Go from concept to launch with proven methods for product-market fit and learn to balance creativity, technology and ...

Whether a company manufacturers or buys products wholesale, it has to have a product marketing strategy to get its products into consumers' hands. Most product marketing strategies begin with an idea ...

In this half course, students take the perspective of a Product Manager at a technology company tasked with improving and growing an existing product. Through case studies, exercises, assigned ...

The digital advertising and marketing industry is booming. With a market size projected to reach $946 billion by 2027, it’s no wonder that startups are flooding the market, trying to capitalize on the ...

Product development (“PD”) is a core competency for any product-oriented company, whether a Fortune 100 firm, a small engineering business, or a technology-based startup. Commercializing innovative ...

Business owners must always consider strategies that improve revenues on existing products and diversify into new markets with existing or new products. A product diversification strategy provides ...

In 2026, artificial intelligence skills sit on the short list for promotions in analytics, product, and operations. Teams want people who can frame the right problem, choose workable models, and ...

Alexandra Twin has 15+ years of experience as an editor and writer, covering financial news for public and private companies. David Kindness is a Certified Public Accountant (CPA) and an expert in the ...

Awesome. Good morning, and welcome, everybody. I'm Bryan Smilek, JPMorgan's Internet and Online Education Analyst, and I'm really excited to host two of Coursera's newest leaders for today's webcast ...

Learn how to create a plan that outlines the vision, goals, and actionable steps to guide the development and launch of a product. A product strategy is the road map for a product. It encompasses the ...