Programmatic audio had a growth spurt in 2023, but it still comes up short compared to other digital media. That disparity is especially stark in podcasting. Programmatic comprises 11% of podcast ...

Digital audio inventory is increasingly available for programmatic purchase. But while audio publishers see value in the audience-based buying and granular targeting that programmatic offers, they are ...

As digital buying becomes more prevalent in radio and data-driven metrics drive advertising, industry experts are predicting a rise of programmatic across the entire audio content spectrum – but can ...

Advertiser Perceptions and eMarketer data show 82% of marketers and media agencies now buy audio programmatically, with ...

NEW YORK, Jan. 20, 2026 (GLOBE NEWSWIRE) -- Proximic by Comscore today released its 2026 State of Programmatic Report, based on over 200 media buyer respondents, with 58% expecting their programmatic ...

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SYDNEY – Spotify and Rubicon Project have launched programmatic audio advertising campaigns in APAC for the Australia, New Zealand, Hong Kong and Singapore markets following the music streaming ...

Google’s programmatic audio ads are now available to all advertisers using its demand-side platform DoubleClick Bid Manager. The news, announced Wednesday, gives marketers global access to advertising ...

Most audio ad spots are still sold direct, but that will change in the coming year as more companies such as Basis Technologies, The Trade Desk, SoundCloud and others expand their programmatic ...