“On TV And Video” is a new column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by John A. Holmes, partner at Sq1. Programmatic television is the ...

“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Walt Horstman, president at AudienceXpress. Based on the number of times ...

A coalition of leading industry players has launched A Roadmap for Programmatic TV in Europe — a five-point action plan to unlock growth, reduce fragmentation, and support the growth and development ...

Last week investigative journalist Charlene Weisler and I allowed some of the prominent programmatic TV players to speak for themselves rather than through our vivisection of their value proposition.

Editor's Note: The following post was first published last July, but is still relevant today. Programmatic buying is getting a good deal of attention -- and recent articles have speculated on ...

Local linear television advertising will be bought and sold on programmatic platforms within the next two to three years, agreed panelists on a TVNewsCheck webinar last Thursday moderated by this ...

After years in development, a programmatic solution for buying and selling local linear advertising is finally ready to launch. “We have a newly formed partnership with ITN that is going to change the ...

FreeWheel, a technology platform for the television advertising industry, has announced the launch of a new solution it says will change the way marketers plan and execute their programmatic TV ad ...

Traditionally, brands have had to commit to a serious marketing budget before even considering TV ads. With the arrival of streaming and video on demand content and the promise of programmatic TV, ...

Add Yahoo as a preferred source to see more of our stories on Google. Spectrum logo on screen Spectrum Reach, Charter Communications’s ad-sales unit, said it will use Beachfront Media as its sell-side ...

This new solution enables marketers to manage the totality of their ad commitments and unlock biddable TV opportunities for billions of upfront dollars. With this launch, advertisers and publishers ...