SHREVEPORT, La. (KTAL/KMSS) – In the world of online dating, catfishing, and all-around deception, it is no wonder “loyalty testing” is growing in popularity. DatingAdvice.com is an online resource ...

Rewards may soon be served with burgers and fries at McDonald’s, as the fast-food giant is reportedly testing a food loyalty program to beef up sales during the pandemic. McDonald’s is planning to ...

Etsy said Wednesday it will begin testing its first-ever loyalty program in September, a move designed to boost the e-commerce site's sluggish sales and draw in occasional shoppers. The New York-based ...

KBP Brands, an Overland Park, Kansas-based Yum Brands’ franchisee, is testing an SMS and mobile wallet program at 162 participating KFC restaurants in Texas, New Jersey, Oklahoma, Arkansas and Buffalo ...

In 2018, Airbnb had a "superguest" loyalty plan in the works to reward frequent guests with premium benefits, but it never came to be. Might the loyalty benefits being tested resurrect some of those ...