How do you get your marketing emails read? A good relationship goes a long way, says direct response copywriter Jeffrey Thomas. And relationships are built with easy-to-read emails that entertain your reader, giving them a chance to become invested in your message and its impact. Jeffrey presented these ideas at B2B Forum in 2024, encouraging attendees to move away from blatant promotions, and instead look at email from a recipient’s point of view. Watch a video clip of Jeffrey’s email copywriti