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In the centenary year of the House, Gucci celebrated its Aria collection through a special fashion show held at the Shanghai Exhibition Centre in Shanghai, China, recreating the set and atmosphere of the Gucci Aria film, co-directed by Floria Sigismondi and Alessandro Michele, which debuted earlier this year in April. Music: Lil Pump "Gucci Gang” (B. Murray / G. Garcia / G. G. Nealy) and Vitalic, feat. David Shaw and The Beat ‘Waiting For The Stars’ (P. Arbez/D. Shaw/J. Garraud) | Gucci
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In Chengdu, China, Han Chang Song from the Beijing Film Academy captures longboarder Duo Duo, part of the Gucci Grip collaborative project. Harnessing the passion and skill of a variety of sports enthusiasts, the series celebrates Grip, the watch designed by Alessandro Michele and inspired by the grip tape that skaters use on their decks, the name a reference to the way in which the timepiece fits snugly around the wrist. Discover more on.gucci.com/GucciGrip2020_. | Gucci
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K-pop star KAI is the inspiration behind the new KAI x Gucci collection designed by Alessandro Michele. Captured in a special campaign video by Woogie Kim, KAI appears on the streets of Seoul accompanied by teddy bears, the distinctive decorative motif featuring on the new collection of ready-to-wear pieces and accessories. Debuting in Korea, the collection will soon be available in Gucci Pins temporary stores in Mainland China and Hong Kong SAR, Vietnam, Singapore and Thailand. Music: ‘(Let Me
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Points of light came into focus and came together, taking their places within the constellations of Alessandro Michele’s latest collection for the House, unveiled during the Gucci Cosmogonie fashion show at Castel del Monte in Italy. | Gucci
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