O2 set to end long-running ‘Be More Dog’ campaign
O2 set to end long-running ‘Be More Dog’ campaign
May 5, 2016
marketingweek.com
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O2’s marketing boss on why the time is right to move on from ‘Be more dog’
O2’s marketing boss on why the time is right to move on from ‘Be …
Jun 2, 2016
marketingweek.com
Iconic Adverts of all Time on Instagram: "If you love ads like this, Follow @iconiq.ads ❤️ so you don’t miss the next one , also check the link in my bio — I save the good stuff there. 😉 The “Be More Dog” campaign launched by O2 was a masterpiece of emotional storytelling and brand positioning. The core idea was simple, relatable, and profound: modern life has turned us into cynical, low-energy “cats” who are too lethargic to engage with the world, while dogs live with pure, infectious enthusia
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