The first rule of effective communication is to know your audience. Americans are not just climate change believers and deniers, but instead fall into six different categories: http://climatecommunication.yale.edu/about/projects/global-warmings-six-americas/ | Yale Program on Climate Change Communication
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The first rule of effective communication is to know your audience. Americans are not just climate change believers and deniers, but instead fall into six different categories: http://climatecommunication.yale.edu/about/projects/global-warmings-six-americas/ | Yale Program on Climate Change Communication
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